Public Information Specialist 2 (Digital Content) - VID 220728
General Services, Office of · New York · New York
- Role
- Designer
- Posted
- Jul 28, 2026
- Closes
- Aug 13, 2026
- Salary
- $86,681 to $109,650 Annually
Apply on the New York portal
Applications go through the state’s official system — CivicWorks only tracks the posting.
Summary
The Public Information Specialist 2 (Digital Content) serves as an Analytics Specialist within the NYS Digital Services team at the Office of General Services, analyzing website content and digital public information to help New Yorkers access government services online. The role bridges content strategy and analytics, measuring the effectiveness of digital initiatives and collaborating with technologists, designers, and content strategists. Responsibilities include analyzing website content, monitoring web analytics and user engagement, managing Google Tag Manager containers, creating Data Studio dashboards, and presenting insights to support continuous improvement of digital experiences.
Key qualifications
- Seven years of experience in public relations, social media, and digital communications (or equivalent education substitution)
- Expert understanding of Google Analytics (GA4) and Data Studio dashboard creation
- Proficiency in Google Tag Manager and SQL for data querying and manipulation
- Ability to translate analytics metrics into clear insights and strategic recommendations
- Strong collaboration and communication skills in fast-paced, multi-stakeholder environments
Summarized by CivicWorks from the state’s posting — check the official listing for full details.
Tracked by CivicWorks from New York’s public career portal. Posting data refreshes daily; this page disappears when the posting closes.